What a Rotter of a Day
Extra! Extra! Read all about it! The forthcoming summer will turn out to be a very promising one, at least within the world of records. As we all well know in the beginning of June we'll be able to listen the new Beatles album. Their new "Sgt. Pepper's" album is rumoured to change the face of pop music altogether! Earlier this spring the Small Faces pampered us with two new albums and reportedly the Stones and the Pretty Things as well as a new and highly talented group Pink Floyd are all spending their summertime in the shadows of recording studios cutting all their new records. It must be said that the current year 1967 will be the greatest year ever for the pop music! This hall of fame well deserves but one addition... a Finnish group called the Electric Crayon Set will be releasing their second album called "What A Rotter Of A Day". The group itself is profoundly pop, hip and psychedelic! Some old-fashioned oddballs out there may well be wondering "what on earth could the Electric Crayon Set be or what kind of music they play or can the play at all?" To spread some information to people like them let's expose just a few of the themes, some of which are quite contradictory, which make the album so coherent: West Ham United and East End kinda humour, Aleister Crowley and the tongue in cheek sorta exorcism, the Great War and last but certainly not least the obsession-like fascination for cats. Did it get much too difficult? No, not at all, because their music conveys both the sorrow and the joy. To cut a long story short, the whole kaleidoscope of life! The first things on this record that one surely pays attention to are those utterly catchy melodies and choruses together with brilliant arrangements. The musical style of the Electric Crayon Set bears clear resemblances with powerpop and acid folk as well as psychedelia in the style of the household names like the Beatles, the Small Faces and the Creation, not to forget XTC and Martin Newell, who are both completely unknown artists today, in the spring of 1967. So, if you're not interested in easy, lousy or cheap solutions in pop music, then the new album by the Electric Crayon Set is just for you and for your precious record player! Buy, play the Rotter Of A Day! In All The Best Record Stores Very Very Soon! Yeah, Groovy Baby ... !