EMA "the Elevator Project" LPCD 09/23/07 Released on Opiate Publishing.com EMA is an experimental guitar/drums duo formed in 1994 and established under the current cognomen in late 2001. To date, EMA has recorded 4 albums (3 EPs / 1 LP), each with their own sound and composure. Most recently the band has released it's first full length The Elevator Project on Opiate Publishing Sept 23rd 2007. Every single process of production was done by the band in analog, and mastered in digital. It's lo-fi aesthetic and it's raw sound captures the bands spirit as it is and should be: at maximum volume. '...Elevators Making Analog is not likely to be the most cut-and-dry grouping around. A la Jucifer, it's a girl-guy duo who enjoy playing heavy, noise-laden rock in front of a big honkin' stack of amps. The roles are reversed, with the lady portion helming the drums. But it's a good idea however you lay it out. The free radical in the package is the fact that, while their hard rock/metal sense is well ingrained, they throw in songs here and there that sound like they belong in a completely different scenario. It's not that these are of inferior quality, it's that they fall into the lo-fi/indie arena, which is more than just a little bit outside metal's landing pad. Their cleverness in making songs of wholly dissimilar disciplines shows itself not only in the high worth of their songs, but also in the recordings themselves.' -Kyle Mitchell for gainsville.com.