Genuine Hick began on the open-mike night stage of an Oklahoma City coffee house in November of 2005 when John Noerdlinger, an amateur songwriter going through an emotionally devastating divorce, made his public singing debut. Even though John could play barely play the guitar, in fact he was embarrassingly bad, and his voice was creepily atonal, the lyrics and melodies caught the attention of a local musician named Bob Moore. John and Bob began working on the songs together and assembled several of the top professional musicians (Scott Keeton, James Keys, Rick Toops, Mike Meyers) based in Oklahoma City to help. By May, 2006, the guys were in a recording studio, and by September had miraculously produced a great rock record: a wild, wrenching, narcotic stew of sound. The album is a brooding, Beatle-esque kaleidoscope of heartbroken blues rockers, cowboy dirges, paranoid dance songs, and psychoactive reggae and polka anthems.