JOHNNY SIN ROLLING THE DICE. Johnny Sin knows as well as anyone about gambling on a music career.He started out playing open mic nights and street performances in Madison, WI, back in 2003,doing what it took to get noticed in a crowded music scene.Then,in 2004, he rolled the dice on a trek to Las Vegas and spent a few months playing black jack...and winning! His next move was to return to Madison and take an even bigger gamble, starting his own label.After hiring some studio musicians, and Bradley Fish to handle production, Johnny Sin recorded his 12 song debut disc, released on Johnny Sin records. Produced by Fish, with mixing and mastering by Mike summerfeldt, the disc has already begun garnering airplay and strong responses in Madison, Milwaukee and Chicago. In fact,sometimes the response to Johnny Sin's music generates something more valuable then accolades-and that is 'controversy'. When a dj named Lucas The prince of Darkness began spinning Johnny Sin On WORT 89.9 in Madison, he was forced to remove the track from rotation because some listeners deemed the lyrics offensive. Nobody likes to have a track pulled from the radio, but then again, the buzz from such a controversy is incredibly valuable. Another gamble, another hand played by Johnny Sin. Johnny Sin is now ready to return to the table. Not content to to tour regionally, he intends on taking his sleaze rock, raunchy and provocative style to radio stations and venues nationally. With his music available at cdbaby.com as well as other online retailers, and already a buzzworthy rep on his home turf, Johnny Sin is playing a winning hand. --Matt Connarton.