Come Get It
With a sensual, seductive voice, R&B artist KR Morales explores themes of love and life-all the while creating meaningful and expressive songs. A truly soulful vocal talent, his singing sets an uplifting, unforgettable mood. And, while mixing elements of R&B with Hip-Hop, KR's songs steer towards up-tempo, fun arrangements. KR's music is also marked by big sounds with multi-layered robust productions-a testament to the importance he places on creativity both in song writing and in production. He also brings his own unique flair to his music with elements that harken to his Latin roots, whether through instruments or vocally. Part of honoring his Latin roots is the passion that KR brings to each song as, without fail, he sings with his heart and each song resonates with a personal note. One example of how these elements all come together can be heard in "Come Get It," the lead single off his solo album, "Simple Man." "Come Get It" is an upbeat dance song that is both sexy and has that element of passion; it also features MSM label-mate Mandy Barry. Likewise, "Pop the Crys"-one that KR wrote himself-is from the same album and includes big sounds, passionate lyrics and Latin guitars. For KR, music is a way of life, and it's one that he learned from a very early age. Growing up in a tight-knit family, KR found inspiration from both his grandfather's guitar playing and from his two uncles, who sang and performed various instruments in salsa bands. Outside his family, KR was influenced by the energy on the streets of his hometown, Perth Amboy, NJ. There he mastered hip-hop, even competing at clubs and other locales. In time, he funneled his passion for music into singing. KR was first signed with IRS Records/Exit Records as part of a group called Triad, which recorded and performed dance music. The group was featured numerous times in DMR Magazine and performed at NY L.Q. and the Winter Music Festival Conference in Miami. The group disbanded after the EMI purchase of IRS/Exit Records. Later, he and two other musicians formed a Hip-Hop/R&B group called The Balance Project. This group traveled to a range of venues across the country, including touring with the 2005 Warp Tour, the biggest American independent tour, which travels along the East Coast from North Carolina to New Jersey. As a solo artist, KR is also featured on Hip-Hop artist KBanger's "Truth be Told" album, on the song "Fluid Enhancement." Despite his Latin roots, R&B and Hip-Hop resonates with him in a powerful way-partly because it is the music that he grew to love on the streets of New Jersey and partly because, as Latino, he wanted to venture out and try other things. As such, working with The Balance Project and KBanger reignited KR's love of the music he had such a connection with. So, when the group decided to go their separate ways, he reached out to MSM President Milton Thomas, who had always believed in his talent. For the next year, the "Simple Man" journey began. As part of that, Milton connected him with producer Aaron Bradley, of AaronBeats.com. A virtual music virtuoso, Aaron was able to pull out the soul and emotions that were needed from KR in their studio sessions, as is evident on tracks like "It Seems Like" and "Sex." Adding diversity to the album, KR also worked with renowned producer Nathaniel Burgess, who is known in the industry as Rick Stylz and has worked internationally with artists such as Aaliyah, Silk and Tom Joyner.