Le Fits Sportif: The Groundbreaking New Album from the Bay Area's Most Innovative Pop Outfit. 'Highly innovative pop exploration' - West Coast Performer Le Fits: a sophisticated indie pop conglomerate hailing from Oakland, California. Known for their quirky pop songs with clever lyrics and memorable pop hooks, le Fits is the brainchild of visual artist and recording guru Ben E. Le Fits is an art rock band in the best sense of both words with a sound has been compared to the Flaming Lips, Talking Heads, Pere Ubu, Television, and seminal indie experimentalists Olivia Tremor Control. "Effortless and engaging quirkiness layered on top of sweet catchy melodies" - The Bay Bridged Following up the critically aclaimed Near Fits (U.F.I. Records, 2006), the Fits quickly got to work on the next masterpiece of pop experimentation le Fits Sportif (U.F.I. Records, 2007): Another great set of songs that see the Fits sound grow bigger and more ambitious. With lyrical hooks still in the forefront, the songs are just as sharp and catchy. The production is larger, the guitars twizzle and twang and recall Tom Verlaine at times; the vocals melodies are still sweet but energized, invoking David Byrne, Wayne Coyne and perhaps David Thomas... "Wonderful Indie Pop" - KZSU Praise for Near Fits (2006) ... 'This record is brimming with indie pop gems, with a little bit of folk thrown in for good measure. Ball of Twine hooked me within the first 10 seconds and the song just gets better and better after that with the guitar stealing the show, dancing and wiggling all over the place.' - SKATTERBRAIN.