Loren West translates deep personal truths into haunting, or gritty, or just plain rocking songs. His sophisticated lyrics consistently spin the personal out into the universal. His sound is complex and stylistically varied; ranging from southern fried stomp to dreamy pop and intricate ballads. This is old fashioned rock and roll with a contemporary twist, solidly built; chock full of excellent full bodied guitar and the blues often come out to play. Loren's pleasing baritone leads the listener effortlessly through the vocals and harmonies, and ranges from a gentle croon to a full throated howl.