Bo$$World EntertainmentMFL Records is home to the new 'Prince of the Bay', MR FRANCHYZE...Once a member of the groundbreaking duo UNDASETT which shook the Bay with the underground classics 'G'z Perspective' and EZ 'Money' produced by Mike Mosely and Sam Bostic(E-40, C-Bo, Tupac, Mac Mall, Celly Cell,The Click etc.) and starred on Jay Tees'( N2DEEP, LATINO VELVET) second installment of his highly successful compilation trilogy PLAYAS ASSOCIATION: FULL TIME HUSTLIN' is primed for his highly anticipated solo debut 'DO IT SUPA'. Armed with stellar production from the labels in house producer Manny Scorcha and original, clever, game oriented flows, MR FRANCHYZE is sure to take the industry by storm. With the lead single 'Burnin' Up' receiving spins on 106.1 KMEL'S 'THE HOT SPOT' and a heavy club and street promotion campaign for the second single and title track 'DO IT SUPA 'underway and receiving positive reviews, MR FRANCHYZES' future is very bright. His latest contribution to the game was 3 Sam Bostic produced tracks for the movie soundtrack 'MVP'Z'(Too Short, UGK'Z, Sca Face Al Capone, Daz Dillenger, E-40, Celly Cell etc.) in 2000 which featured a song that traded verbal assaults with Bone-Thugs-N-Harmony's KRAZY BONE entitled CAN'T F_CK WIT US. The MVP'Z release went on to soundscan 17,000 units underground. 5 years wiser and with the title of CEO under his belt, success is all but guaranteed for this Northern California trailblazer.