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7 Ways the Ipod Dramatically Changes Marketing & w

7 Ways the Ipod Dramatically Changes Marketing & w

  • By Paul Colligan
  • Release 15/04/2008
  • Music Genre Spoken
  • Media Format CD
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Price: $16.86

Product Notes

In June of 2007, Paul Colligan, cp-author of The Business Podcasting Bible, and co-host of the popular Marketing Online Live Podcast presented 'The 7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive' before an audience of professional marketers at Notre Dame University. The following is a recording of that speech. Topics Include: * The "Hack" Went Mainstream * The Shuffle Killed The Format * Time Shifting Moved From Powerful To Cool * The Playing Field Was Leveled * The Commercial Became Optional * The Consumer Got Control * Media Became Intimate Included in the recording is information about how to download the slides from the event.

Details

Artist: Paul Colligan
Title: 7 Ways the Ipod Dramatically Changes Marketing & w
Genre: Spoken
Release Date: 15/04/2008
Label: CD Baby
Media Format: CD
UPC: 634479771071

Credits