Pure Soul: Flippin' In was produced by Ari Goldwag. The album contains ten songs in English and Hebrew, all with a contemporary Pop/Rock sound. The album was recorded in Israel with some of Israel's top recording musicians, namely, Avi Singolda on Guitar, Aryeh Volnitz on bass, and Avi Avidani on Drums. The piano and vocals were performed by Ari Goldwag. The goal of this album is to inspire people spiritually and help them come close to God through music. The vocalist on the album, Ari Goldwag, has been singing and composing for many years. This is the third album that he appears on exclusively. Many of the songs were also composed by Goldwag.