(Rio DeJinero CEO) The mission is to (thru music) to make people understand what it means to be "Endangered" as in Endangered Species on this earth. When you grow up in small towns with drugs and crime being the only jobs that hire all the time and pay good. People in our city gov't even have officials that are robbing the state of money that's to be used to provide houses and jobs. On some real shit, our Court house makes all the money in the city off drugs and crime. Not even 100,000 people in Flint, but the 4th most dangerous city in the country and it's so much hot talent. One other thing, WE AIN'T THE MID WEST NEITHER, THIS IS THE NUTTY NORF, "The Last and final edition to the coasts". I'm the voice out here and I'm comin with some of the hottest of everything but started with nothing at all. Endangered Records is my label but I'll work with anybody. Endangered Records, representin' Flint, MI aka "The Hustle Capital of the World", where the fake get exposed and the real get chose. Versitile lyrics and a message that comes clear to the listeners ear. A type of game that haters just don't understand. A down south slang mixed with a northern groove that can make any crowd move. The game is in the lyrics and the truth is in the message. ER is not new to the game, with a style that is incomparable to others, Endangered Records will soon be the first to put Flint on tha map and change the rap game.